Real Estate Done Right: Build Wealth, Create Legacy, Achieve Success
Sofía Chacón
Latina Leader, International Speaker, Business Mentor, Award-Winning Real Estate Broker & Investor
Meet Sofía Chacón
Sofía Chacón was born in Los Angeles, CA and raised in South Central by immigrant parents from Zacatecas, Mexico. She became a teen mom at 16 and was no stranger to the challenges of growing up in a tough neighborhood. Determined to create a better future, Sofía refused to let her circumstances define her path.
She started her career in the lending industry in 2000 and transitioned to real estate sales just one year later. Over the years, she earned degrees in Business Management and an MBA, becoming one of the most respected professionals in her field. Today, Sofía is an award-winning real estate broker and the founder of Keller Williams Realty The Lakes in Lake Elsinore, CA. She leads multiple ventures, including KW The Lakes, Laguna Property Management, and Lago Escrow, and has been recognized in the Wall Street Journal’s Real Trends Top 1,000 agents in America.
At 36, Sofia survived a life-changing heart attack—an experience that deepened her commitment to faith, health, and leadership. She now dedicates her time to mentoring women through her nonprofit, Little Lady Leaders, and her mastermind group, Deals in Heels.
Sofía is a proud mother, first-generation college graduate, and passionate advocate for education, generational wealth, and women’s empowerment.
Education:
- Bachelor’s University of Phoenix
- MBA UC Riverside
- Business Scaling, LBAN, Stanford University Cohort 23, 2025
- Women’s Leadership Graduate, Personal Success Institute
- Goldman Sachs Scholar Cohort 23 , 2025
Top Accomplishments:
- Top 1,000 Agent in America, Wall Street Journal Real Trends ( Several times)
- TOP 250 Latino Agents in the United States by (National Association of Real Estate Professionals) several times
- TOP 100 Realtors in California, NAHREP
- Leader of Influence, State of California
- Disney Award, National Association of Women Real Estate Brokers
- State of California – Senate- Latina Entrepreneur in Leadership Award
- State of California- Senate- Emerging Latina Award
- California Legislative Assembly- Sofia Chacon
- Certificate Special Congressional Recognition- Sofia Chacon
- National Latina Business Woman Association- Business Owner of the Year Award
- National Latina Business Woman Association- Emerging Latina of the Year Award
Founder:
- Keller Williams Realty The Lakes:Leading a brokerage of over 200 agents, ranked among the top in Southern California.
- Laguna Property Management: Providing seamless solutions for residential and commercial real estate needs.
- Lago Escrow: Lago Escrow is a non-Independent Broker Escrow with a high focus on delivering a great client experience
- Unstoppable Living Team:A top-producing real estate team specializing in high-value transactions.
Maximizing Value, Minimizing Stress
For Sellers
Selling a property is more than a transaction—it’s a pivotal moment in your financial journey. Sofia understands what it takes to secure top value for your property while making the process smooth and stress-free. From strategic pricing and professional marketing to expert negotiation, Sofia ensures your property stands out in the market and achieves its full potential. Trust Sofia to handle the details, so you can focus on what’s next.
Achieve Results That Matter
For Real Estate Professionals
Ready to start or take your real estate career to the next level? Sofia Chacon has mentored hundreds of professionals, helping them build sustainable, thriving careers in a competitive industry. With her hands-on experience and actionable guidance, Sofia will help you develop the skills, strategies, and confidence to succeed. Whether you’re new to real estate or seeking to grow your business, Sofia’s mentorship ensures you’ll achieve meaningful results and stand out in the industry.
Unlocking Wealth, Building Legacies
For Buyers & Investors
Whether you’re purchasing your first home, upgrading to your dream property, or investing in real estate to build long-term wealth, Sofia Chacon is your trusted advisor. With decades of experience navigating complex transactions and a proven track record of success, Sofia provides the expertise, market insights, and negotiation skills to help you make smart, impactful decisions. Let Sofia guide you in building a secure and prosperous future through real estate.
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Why Choose Sofía?
Sofia’s reputation as a leader in the real estate world is built on resilience, integrity, and results. She’s not just offering advice—she’s lived and excelled through every challenge the industry can present.
Your Real Estate Journey Starts Here—Let’s Make It Happen!
