About
Built from the Ground Up—Driven to Empower Others
Sofia Chacon: A Story of Resilience and Vision
Sofia Chacon is a testament to the power of perseverance, innovation, and leadership. The first U.S.-born child in her family, Sofia was raised by hardworking immigrant parents from Zacatecas, Mexico. Growing up in South Central Los Angeles, she faced the challenges of a tough neighborhood where resilience was a way of life. As a teen mom at just 16 years old, Sofia refused to let her circumstances dictate her future. Instead, she turned those challenges into stepping stones, using every obstacle as an opportunity to grow.
Today, Sofia is a nationally recognized real estate broker, a trusted mentor to hundreds of professionals, and a leader in her community. Her life story is one of transformation, fueled by determination, resourcefulness, and a deep desire to uplift others.
A Professional Journey Rooted in Excellence
Sofia began her career in the lending sector in 2000, quickly earning recognition for her expertise and ability to navigate complex transactions. In 2001, she transitioned to real estate sales, determined to master every aspect of the industry. Her relentless pursuit of knowledge led her to earn degrees in Business Management and an MBA, giving her the foundation to build an empire.
Over the years, Sofia has founded and grown multiple thriving businesses, including:
- Keller Williams Realty The Lakes: Leading a brokerage of over 200 agents, ranked among the top in Southern California.
- Laguna Property Management: Providing seamless solutions for residential and commercial real estate needs.
- Lago Escrow: Lago Escrow is a non-Independent Broker Escrow with a high focus on delivering a great client experience
- Unstoppable Living Team: A top-producing real estate team specializing in high-value transactions.


The Heart of Her Mission
For Sofia, success is not just about personal achievement—it’s about empowering others and creating opportunities that uplift individuals and transform communities. Her mission goes beyond transactions and career milestones, focusing on making a meaningful difference in the lives of those she serves. Whether helping a family purchase their first home, mentoring a real estate professional to grow a thriving career, or guiding clients toward building generational wealth, Sofia is driven by a deep commitment to helping others achieve their dreams.
This dedication to service is exemplified in the initiatives she has founded and supported. Sofia created Little Lady Leaders, a nonprofit designed to inspire and mentor young girls, equipping them with the confidence and skills to become future leaders in their communities and beyond. She also founded Deals in Heels, a mastermind group that empowers women in real estate to network, grow, and excel in their careers. Both initiatives reflect Sofia’s belief in the power of mentorship, community, and giving back.
Helping others is not just Sofia’s passion—it’s her purpose. She believes that with the right mindset, tools, and support system, anyone can overcome challenges and achieve lasting success. Her work reflects her dedication to lifting others up, creating opportunities, and fostering a legacy of impact that extends far beyond the real estate industry.
Through her businesses, mentorship, and philanthropic efforts, Sofia Chacon is transforming lives, inspiring future leaders, and proving that true success is measured by the positive change you create in the world.
Discover Your Potential with Sofia
Sofia’s journey is proof that success is within reach for anyone willing to work for it. Whether you’re ready to take the next step in your career, buy or sell property, or learn from a proven leader, Sofia is here to help you.
Let Sofia help you unlock your potential, build your legacy, and achieve extraordinary success.